Forbes Mongolia
Building Debt-Free Futures Inside Hugo Endowment Fund
How one Mongolian innovator is rewriting the rulebook on educational investment — and why the world is paying attention.
4 min read→
Founder · Hugo Endowment Fund · Mongolia
Children’sbookauthorEducationalIP developer
Mongolian educational innovator. Forbes award winner.
Building debt-free futures since 2020.
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Harvard Flourishing·Oxford·MIT·CNBC Mongolia·Oyutolgoi·Ministry of Education·NTV Mongolia·Nova Studio·Berlin Competition·Harvard Flourishing·Oxford·MIT·CNBC Mongolia·Oyutolgoi·Ministry of Education·NTV Mongolia·Nova Studio·Berlin Competition·
Forbes
5× Award
Winner · 2023
Mission
"Education is the one asset that compounds forever."
Solongo B. is a Mongolian educational innovator dedicated to building sustainable, debt-free futures for children and families. Through the Hugo Endowment Fund she runs five flagship programs spanning pre-school ecosystems, longevity research, career architecture, and global family education.
Recognised by Forbes five times and endorsed by the Mongolian Ministry of Education, her children's book series Oyunii Umch features 142+ original characters now embedded in kindergarten curricula nationwide.
5
Fund Programs
132+
Kindergartens Reached
142+
Book Characters
2028
College Cohort Opens
Ulaanbaatar · Mongolia
Hugo Endowment Fund
Five Programs.
One Mission.
01
Zugtaalt
A Nobel-backed framework that restructures how families invest in education — allocating resources across three life phases to guarantee a debt-free future for every child.
Explore Model →02
Longevity Club
Designed for sustained peak performance across decades — not just career phases. A membership program at the intersection of science, habit, and community.
Apply Now →03
Human Career Program
Bespoke career architecture paired with AI-powered coaching tools. Designed for the next generation of Mongolian leaders pursuing global opportunities.
Apply Now →04
Life Tree
Early childhood as infrastructure. Life Tree partners with 132+ kindergartens across Mongolia to deliver a research-backed, holistic early education curriculum.
View Network →05
World Family Academy
Because parenting is the world's most consequential skill. A certification program and global community for expecting and new mothers building intentional families.
Join Community →College Application 2028
5students
per cohort
per cohort
Unlimited
potential.
- Personalised university strategy
- Essay & application sessions
- Global alumni network access
- Direct mentor connections at target schools
4 of 5 spots reserved
Reserve Your Spot
142+ Characters
Intellectual property developer
Children's Education
Stories that shape
who they become.
Oyunii Umch ("Treasure of the Mind") is Solongo B.'s landmark children's book series — 142 original characters who teach Mongolian children about curiosity, resilience, and the power of education. Endorsed by the Ministry of Education and adapted for NTV Mongolia.
The series is now embedded in 132+ kindergarten curricula across Mongolia through the Life Tree program, making these characters part of an entire generation's formative years.
Children's EducationMongolian LiteratureNTV PartnerMinistry Endorsed
Partners & Institutions
Trusted globally.
Harvard FlourishingResearch Partner
OxfordAcademic Partner
MITTechnology Partner
CNBC MongoliaMedia Partner
Nova StudioCreative Partner
Ministry of EducationGovernment Partner
OyutolgoiCorporate Partner
NTV MongoliaBroadcast Partner
Berlin Competition2nd Stage Accepted
Recognition
The record.
ForbesWomen 2023
2023
ForbesBest School Education
2023
ForbesChildren-Friendly Environment
2023
ForbesCustomer Center Experience
2023
ForbesArchitecture
2023
Berlin Competition2nd Stage Accepted
2023
Ministry of Education100+ Staff Recognition
2023
Press
In the news.
CNBC Mongolia
The 40·40·20 Theory Changing How Families Think About Education
A Nobel-backed framework finds powerful new application in Mongolia's growing middle class — and beyond.
3 min read→
NTV Mongolia
Oyunii Umch: 142 Characters, One Vision for Mongolian Children
The children's book series that captured the hearts of educators, parents, and a Ministry — and its author's even bigger ambitions.
5 min read→